Socio Technical Plan

 

Perplexing is when a business faces significant changes in its environment and fails to respond effectively (Donald, 1999). Companies may fail when they are less competitive in terms of their products, technologies, and strategies. (Donald, 1999) argued that reasons for failure vary from company to company, but managerial stubbornness to sheer incompetence is notable at times. However, the reasons can be: First, companies can fail when their strategic frames fail, making managers fail to view their businesses. Processes are the second reason for failure where the way things are done is wrong. Third, relationships. A company's ties to customers, suppliers, distributors, and shareholders determine the success or failure—fourth, values. Values are defined by a set of shared beliefs that the company uses to determine the corporate culture. However, according to Eric (2013), a company's strategic plans fail due to failure to prepare a plan that addresses discipline, foresight, and honesty.

An excellent example of a company that failed due to failure to address technological advancements is General Motors(GM). GM has been in the motor industry for more than 100 years, and it failed to innovate what has been demanded in the current technological requirements and filed the biggest bankruptcy in 2009. The current GM is competitively focusing on technological advancements. The second good example is KODAK. It has recently been replaced with digital cameras and actuators that no one is cannibalizing filming products. Another example of a company where they plan but failed to survive in the market is Nokia. Nokia phones are out of the market with a lack of competitiveness with Samsung and Apple. 

Digitalization and Kodak

Digitalization makes it hard for Kodak to stay in the film-making business model (Chuka, 2012). The notable reason for the failure of Kodak is its management failed to see digital technology as the next generation's new photography business stream. Moreover, Forbes argues that Kodak's failure reason was not just technology, but executives leading Kodak failed to see technological advancements and drew the wrong conclusion. Furthermore, Kodak was unable to reinvent itself. 

A socio-technical plan deals with the collaboration between people and technology. Hence, the plan covers the in-depth purpose, models, expected results, and future research areas(Torres, 2018). Thus, the suggested socio-technological plan approaches shall address the technological forces that enhance the film-based content into a digital camera. The productivity of the social plan shall benefit society and the company, and it shall also be a good source of knowledge for the general industry. The authors of this discussion board thought that a Delphi method of innovation could further develop skilled workers in different Kodak locations. It can also be used to foster ideas between employees and the general stakeholder independently.

 

The supporting forces that the company shall consider are the issues of technology, economic reasons, and organizational roles and responsibilities. Fostering a socio-technical plan can also enhance the success of the company. It is also essential to integrate artificial intelligence should Kodak think to revive in the market. Digital cameras that translate images into reality shall be involved, and the implementation shall address the managers' efficiency issues as described a failure reason by Chuka (2012).

 

To conclude, it could help Kodak transition into a newer technological advancement and reduce manufacturing complexity. Second, the imaging transition that uses semiconductor technology to produce films could be reduced by increasing the scale to address much more consumers. Having a correct socio-technical plan can increase the chance of increasing organizational inertia that brings competent management. 

 


References :

Chuka, M. (2012). How Kodak Failed. Retrieved from https://www.forbes.com/sites/chunkamui/2012/01/18/how-kodak-failed/?sh=449928106f27

Donald, S. (1999). Why Good Companies Go Bad. Retrieved from https://hbr.org/1999/07/why-good-companies-go-bad

Eric, T. W. (2013). Five Reasons 8 Out Of 10 Businesses Fail. Retrieved from https://www.forbes.com/sites/ericwagner/2013/09/12/five-reasons-8-out-of-10-businesses-fail/?sh=d1de0186978d

Torres, P. (2018). An overview on strategic design for socio-technical innovation. Strategic Design Research Journal, 11. doi:10.4013/sdrj.2018.113.02

 

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