Perplexing is when a business faces significant changes in its environment and fails to respond effectively (Donald, 1999) . Companies may fail when they are less competitive in terms of their products, technologies, and strategies. (Donald, 1999) argued that reasons for failure vary from company to company, but managerial stubbornness to sheer incompetence is notable at times. However, the reasons can be: First, companies can fail when their strategic frames fail, making managers fail to view their businesses. Processes are the second reason for failure where the way things are done is wrong. Third, relationships. A company's ties to customers, suppliers, distributors, and shareholders determine the success or failure—fourth, values. Values are defined by a set of shared beliefs that the company uses to determine the corporate culture. However, according to Eric (2013) , a company's strategic plans fail due to failure to prepare a plan that addresses discipline, foresight...